SMS Marketing Factoids
To stay ahead of the competition its all about SMS Marketing and brand awareness. With mFUSION (www.mfusion.com) (txtNation’s Mobile and SMS Marketing platform), you can ensure your mobile message is sent ‘directly’ to your target market.
• 265 million text messages sent each day
• 96.8 billion text messages were sent in 2009
• 97% of text messages are opened (83% of which are within one hour), but typically within 4 minutes
• Average click-through-rate for display advertising online is 0.11%
• Average response rate to direct mail is 2.6%
• Average response rate to SMS campaigns are 28%
• 90.4% of British mobile subscribers use their phones to send text messages
• 80% of mobile users are open to receiving opted-in SMS campaigns
Source: Mobile Data Association, Double Click, Direct Marketing Association & AOP
Read more see our mFUSION site – Why SMS Marketing?