HLR lookup can save save thousands for businesses that look to use this information to then deliver Premium SMS or Bulk SMS messages.
How is this possible when using HLR Lookup?
HLR will identify if the phone is on or off and also on what network the customer is contracted to, meaning your message will get ‘through’ once you know this information in advance.
It is very common that companies throw money away when running SMS Push and Bulk SMS Campaigns, mainly due to the lack of correct information in the first place!
Some figures show that some companies lose as much as a whopping 30% from mobile numbers being incorrect, due to for example the customer having previously moved their mobile networks provider.
That’s 30% of a business’ cost that can be used to elsewhere – i.e. a better data source!
Using HLR Lookup takes away all of the guesswork out of SMS messaging and with this it also increases significantly the delivery rate to ‘real’ mobile numbers, that are in service.
txtNation provides companies both an API and an online system that can be used to validate and check a mobile number, in real time.
Costs of Number Lookup
Performing a lookup on a mobile number can cost under a quarter of the cost of sending an SMS message. It also can be used to check if the data lists are valid, therefore saving significant marketing costs when it comes to sending the SMS messages later on. This can also be said to be true for Premium SMS, as by a business knowing the mobile number and network, you can best identify the route in which to later charge the mobile user for a service that is ‘paid’ for. e.g. PSMS Web Opt-In.
Author: Michael Whelan