Cont. from txtNation Blog.

There are a number of factors you need to consider when choosing your SMS service provider; so that you can bill your customers via their mobile phone send SMS text messages as part of your overall marketing and billing strategy effectively and in line with industry regulations.

Every country has its own mobile marketing legal compliance rules and rightly so: A mobile phone number is sacred, we carry our mobiles with us all of the time and research shows that over 90% of text messages are read within 4 minutes of being received. That’s huge. So we, as marketers, need to treat this with respect and be intelligent with our SMS marketing and billing.

txtNation is a 100% opt in service, we are at the forefront of legal compliance and we take this very seriously. We work with our clients to ensure that you are fully within the regulations and are getting the most out of your mobile billing and marketing campaigns.

As an example, Phone Pay Plus in the UK requires that premium rate services must:

  • be upfront about the service they offer and the cost
  • treat consumers fairly
  • comply with the law
  • not invade consumer privacy
  • not cause harm or unreasonable offence to consumers
  • resolve consumer complaints quickly

We provide a list of regulator resources a our support site

In order to help you get the very best out of your SMS marketing and billing, we have great account management support and ticketing time is below 2 minutes.

With txtNation, you can build you own mobile payment and messaging services in the cloud, on top of our robust platform via our SMS gateway API. The txtNation Gateway is everything you need to build your own mobile and SMS solutions to your exact requirements, end-to-end.

Contact us to find out how it can benefit your business today.

Web Opt-in back in the UK! PIN based billing for UK Premium SMS.

There has never been a better time for Premium Rate Service Providers in the UK to go mobile.

txtNation are now working with regulators and partners to enable services to be delivered using PIN based mobile opt-in’s.

Gone are the days of the cowboys within this industry and in their place is the emergence of quality services, regulated by leading mobile aggregators like txtNation and mobile networks.

How the market has changed, with txtNation leading the way, policing service providers we choose to work with and enforcing prior approval to run premium rate services in the UK.

With the re-emergence of this sought after Web opt-in (PIN Based opt-in) it has opened up services to higher conversion rates and low abandonment rates at the point of sign-up and payment. Web Opt-In (WOI) has been allowed back into the market over recent months and has resulted in ‘serious service providers’ going back into the UK market introducing new services and resurrecting services that previously may have failed due to low conversions (based on MO only opt-in’s).

UK Premium SMS market. Service Overview

Web Opt-in allows UK Premium SMS providers to run services that work better from a conversion point of view than any other type of service opt-in. With Web opt-in, customers can enter their mobile number (after agreeing to the terms) and receive a pin to their mobile to which they enter in on the web site (to opt-in).

For years in the UK market this flow has been forbidden, but in recents months we have formed a partnership with PinChecked*, a compliant Third Party Pin Verification system for the UK Premium SMS market that offers protection for Service Providers and Customers.

txtNation welcome service providers once more to the buoyant UK Premium SMS market.

Author: Michael Whelan

* How PinChecked Works

How Pin Validation Works (Web Opt-In Works) for the UK Premium SMS market.

PinChecked is a regulatory compliant solution that allows UK Premium Rate Service Providers to validate their customer’s mobile numbers online using PIN verification technology. The steps are as follows:

1. Service Provider advertises Premium Rate Service on website or landing page
2. Customer enters their mobile number into the form
3. Customer is asked to verify their mobile number by entering in a PIN number
4. PinChecked technology generates and instantly sends a secure PIN via text message to customer
5. Customer enters PIN number in form to complete the sign up process
6. Service Provider communicates with the PinChecked platform to verify that phone number and PIN match
7. Service Provider receives confirmation from PinChecked that PIN and mobile number are compatible [or not]
8. PinChecked records transactions in a regulatory compliant manner leaving a full audit trail


07. July 2011 · 6 comments · Categories: Regulators

txtNation have been closely involved in and following the trail of when the guidelines for Mobile Payment Applications, otherwise referred to as in-app billing, will be put in practice and how this will be achieved.

I personally understand the need for this to happen sooner rather than later for safely and security on how we implement mobile payments going forward. Following the PCI guidelines they are at this stage a little general to say the least, but I am sure will get more focused as time goes on.

Three important categories have been released and ammeded, one contatining applications on the mobile phone that support PIN validation. Cat 2 covers applications on devices solely dedicated to making billing transactions. The new third category is related to mobile applications used for payments (in-app billing).

The third category for in-app payments is where review will happen in due course.

On important point to note was that the PCI Council stated that all consumer payment options downloaded to mobiles, e.g. mobile wallets, in-app billing, are at this time considered exactly the same as a credit card or ‘physical wallet’ and are not within the Council’s remit right now.

Author: Michael Whelan, Director, txtNation

22. June 2011 · 3 comments · Categories: Regulators

ComReg have informed the industry that due to revisions made to the draft Code of Conduct (resulting from the last consultation), they will be opening another Consultation dialogue in the coming months.

As a result, the RegTel Code of Conduct will remain in force for at least another three months.

Michael Whelan, txtNation