- Going Mobile – Key Drivers
- Direct Billing and Premium SMS for Gambling
- Payforit for Gambling
- Business models successfully using Mobile Billing for Gambling
Begun back in 2006 by all five of the UK mobile network operators ((MNOs) – 3UK, O2; Orange: T-Mobile; and Vodafone, Payforit is an instant mobile payment system. All UK networks are supported, including virtual (MVNO) operators like Tesco, Lebara and Virgin. In fact, any UK mobile number (which starts with 07x) can use Payforit.
Read more about txtNation’s Payforit instant mobile payment system.
Find out this and more with our new Payforit – How we stack up brochure.
Payforit is gaining more and more traction as a mobile billing option for merchants, both on-line and on-mobile.
With the new release of Payforit version 4, there are many significant improvements that will help both merchants and consumers.
With it’s clear pricing and its improved ease of use there is much potential for Payforit version 4, in the UK.
Several new features will be released May 15th, that include:
- Improved Payment Screens
Clean look and feel with improved design for more conversions.
- Single Click Billing
Payforit now allows for repeat user billing to be done with ease.
- Support for Payforit 4
Payforit works with regulators and merchants support in mind.
- HTML5 Payforit Payments
Payforit now offers a suitable sized payment screen for the type of browser or app.
The comparisons and debate of Premium SMS V’s Payforit will continue long into the future. At txtNation, we believe both mobile biling options will be co-exist depending on the service or application type.
A lot of people still remain unconvinced on Payforit in the UK market. Mainly due to one simple and easy to understand reason – conversions!!
As time has moved on since the first PFI UK release, much has changed, the most notiable is the call to action getting better and more streamlined as subseqent Payforit versions have been released over the years – it’s not surprising that so has conversion rate improved!
At txtNation we have seen a rise of up to 15 per cent on conversion rates compared to short codes (when its used on Mobile Sites – Payforit for WAP).
Payforit was in development for several years years lets not forget and I think that now we are at a stage and timeline where there is a clear user interface and single click payment method that will be a success and consumers will learn to trust.
For me where Payforit truly excels is in the fact that it can immediately open up a marketing channel, almost overnight -Payforit’s MSISDN forwarding or pass-through, facilitates increased billing – It’s that simple. The other improvement is in customer care. Payforit has improved pricing transparency at the point of purchase and also when the mobile payment is confirmed.
Direct Operator Billing as its is in some other countries is not currently possible in the UK. What is very clear when working with the telco’s daily – is the ‘back-end’ for PayForIt is Direct Billing using a operator approved, customer friendly and secure, branded ‘front end’.
Good news for the customer. One click payments!? No shortcode need to be remembered any more and the possibility of fraud is therefore greatly reduced. Customers also need not register! Collaboration and a session with their mobile network operator provides all they need to purchase. No entering credit card details. Simple, anonymous purchases!
any more Finally as we all know, consistency counts! Consistent payment pages from step one of the PFI process instil confidence.
Of course, all these things can still be achieved using Premium SMS of course with Web Opt-in (pin) now possible again via several 3rd party approved PIN suppliers in the UK.
The choice for digital service providers in the UK market in terms of ‘mobile operator backed’ billing, is between Premium SMS using an MO opt-in, Web Opt-in (PIN) and Payforit UK.
Find out more about txtNation contact us at http://txtnation.com/about/call/. Connect to txtNation, providing PayForIt, across all Uk mobile networks.
Author: Michael Whelan
I keep hearing about the benefits of PayForIt over traditional Premium Short Code billing. Well I have decicded to take these arguments for each up against each other to see why people are tuning into the buzz surrounding PayForIt. For the sake of easy reading and clarity I have complied these arguments into a list.
Convenience – Consumers do not need to register during the checkout process when using PayForIt. Fast, easy and seamless.
Consistency - The pages are locked and the price, terms and company info cannot be changed meaning greater trust. With Short Codes you have to make your own display of your own call to action.
Ease of use – But is that greater than Premium SMS using Short Codes? This debate will carry on.
Trusted Logo – Well it’s early days, but this has potential!
Merchant Pro’s! The main 3.
Higher Conversion Rate - Well that’s what the debate is. Does it really convert better than Premium Rate Call or SMS? Only time will tell.
Opt-In’s are more sticky - Seamless customer payment experience meaning customers are not leaving the site.
Opens up new marketing channels - This is a biggy. The ability to up sell to other services on the back of PayForIt, shows promise.
Author: Michael Whelan