- What is Payforit?
- Where can Payforit be used?
- Payment flow and implementation options
- The benefits to both merchants and consumers
- Use cases for Payforit
- Technical options and support
Begun back in 2006 by all five of the UK mobile network operators ((MNOs) – 3UK, O2; Orange: T-Mobile; and Vodafone, Payforit is an instant mobile payment system. All UK networks are supported, including virtual (MVNO) operators like Tesco, Lebara and Virgin. In fact, any UK mobile number (which starts with 07x) can use Payforit.
Read more about txtNation’s Payforit instant mobile payment system.
Find out this and more with our new Payforit – How we stack up brochure.
txtNation provide Direct Operator Billing across all major mobile networks in Sweden via WyWallet. WyWallet was formed by T4 Sverige, the Swedish operators’ joint venture between Telia, Tele2, Telenor and 3.
When the news was announced of an alliance across all mobile operators, being set up, we got to work on making sure we were ready. We have invested heavily in our platform and the MNO’s requirements to support WyWallet as an Aggregator over the course of the last year.
“In Sweden, the four major mobile operators have teamed up to create the WyWallet mobile payment service.”
It is quite possible that WyWallet will become a standard in the industry with regards to how successfully to deliver a mobile payments initiative. Only time however will tell on this, but allowing mobile subscribers to keep as much as possible the same to the way they make payments at at this time will help uptake.
Service providers thinking they can go to WyWallet direct and get the type of mobile billing they require are mistaken. All service providers still need to connect to a Mobile Aggregator to deliver billing via a Short Code to enable SMS Payments (Pay by SMS).
txtNation work directly with WyWallet (txtNation being only one of several partners certified to do so) as an aggregator, meaning clients that want to connect to WyWallet whilst maintaining existing flows they have had previously with SMS Billing and / or a Short Code, need to go via an aggregator like txtNation (acting as a sub merchant), to perform the connection to the WyWallet platform.
To Note: WyWallet only allows Short Codes to certified aggregators. It is the aggregators role to deal with merchants below them.
Source and Read more: txtNation certified with WyWallet
Country: Africa; Nigeria, Ghana
Service Type: Two-way, Premium SMS (Short Code)
Product: txtNation Gateway SMS API Connectivity
txtNation powered a number of services for Big Brother, via the txtNation SMS Gateway, including SMS voting for each eviction and SMS / MMS news alerts.
- Time to market, a feature rich platform and a high quality end user experience across all handsets.
- Instantaneous access to revenues through txtNation’s billing gateway and platform.
txtNation powered a number of services for Big Brother, including SMS voting for each eviction, SMS / MMS news alerts, text to screen opinions and a number of polls. Each vote was premium rate and a portion of the net revenue generated was donated to charity. txtNation’s long established network of high throughput connections with mobile operators was key to providing a reliable service for such a high volume event. The agreement between Big Brother and txtNation took effect immediately and the mobile offering is being rolled out across the rest of Africa over six – twelve months.
The results were better than expected with overall response rate 4x on previous years. txtNation was critical for Big Brother’s Premium Rate services success.
“Participation TV using SMS has been growing rapidly over the last few years. Michael Whelan, MD of txtNation.”
Michael Whelan, MD of txtNation
For more information on our SMS Gateway or to contact txtNation about other similar Case Studies, please visit our contact page.
Service Type: Two-way, Non-Premium SMS (Short Code)
Product: mFUSION; Mobile Marketing and Campaigns
McDonalds wanted to maximise their promotions to outlet customers, focusing on ROI as a measure of success.
[Service Deployed: Competitions & Quizzes] All McDonalds stores across the UK had new tray-liners / mats printed and distributed throughout the outlets to win tickets to various nationwide concerts.
The results were better than expected with overall response rate 8x that of conventional methods of promotions to date. The campaign has since been deployed in other markets, powered by txtNation.
“The work involved was formidable, especially as this involved constant adjustment. The software which I now use daily is from txtNation. If you wish to set-up and market to your customers via SMS, I would strongly suggest that you look at txtNation.”
James Turner, McDonalds
For more information on Mobile Marketing or to contact txtNation about other similar Case Studies, please visit our contact page.
Until recently, Premium SMS has been the main way to which mobile users across the world have paid for content, like mobile games and ringtones. Although all mobile phone users could make use of this method of mobile billing it has a number of disadvantages in terms of ease of use – fluidity of the payment process and refunds.
Credit card options have become popular with stores like iTunes using this option as their preferred method and with this gaining a loyal user base, but the disadvantages to using credit card are larger than any other form of mobile billing, with the simple fact you have to pre-register (or fill out a form) on a mobile device to use credit card as a mobile billing option.
The new kid on the block, Direct Operator (or for those in North America, ‘Direct Carrier’) Billing, is here to not only have an immediate impact and offer these content stores a real alternative, but it is highly possible that this could ‘replace’, or at least have larger market share over premium and credit card options in the longer term.
For this to happen though, one important thing needs to unfold and that is the operator cut – their ‘revenue share’.
In recent years, mobile operators worldwide have historically taken a higher revenue share of the retail price for digital mobile content – they claim this is to deal with issues around bad debt, resulting from legacy mechanisms like premium SMS that partly account for this. This is slowly starting to change however, with larger brands choosing Direct Carrier Billing as their preferred billing option and with rates from 15-30% coming into play its not hard to see why.
Direct Carrier Billing has become more widely adopted for in-app payments than its given credit for or maybe even thought about.
Let’s not forget here that Apple takes as much 30% from their own billing option with iTunes. Nokia with the Ovi Store uses Direct Carrier Billing as their preferred choice above credit card, as now does Mircosoft. Both having direct deals with mobile aggregators to make sure localised billing is available via their customers mobile operator.
Direct Carrier billing (also known as Direct Billing) brings together the advantages of Premium SMS (being available to all mobile phone users) with the advantages of debit/credit card payment (reliable, easy audit trail, no charge backs) while also providing a low-friction purchase environment (no forms!!).
Merits of PSMS and Carrier Billing:
- Premium SMS Available to all mobile phone users
- Multiple steps needed to make payments resulting in low conversion rates
- Inability to support refunds
Direct Carrier Billing
-Available to all mobile phone users
-Supports refunds and itemisation
-Secure (if properly implemented)
-Enhanced conversion rates
-Greater fraud protection
Operator Spending Caps
Direct Carrier billing provides several very important advantages over the competitors offerings, with low friction purchases being the most notable benefit from an application stores perspective (thereby increasing ‘in-app’ conversion rates), while also being accessible to customers who do not have credit or debit cards.
If mobile operators can continue to reduce their share on the transaction, the future of direct billing looks very bright indeed.
6 reasons Direct Operator Billing will succeed