Why is throughput so important for an SMS Gateway.

Being an SMS Gateway provider means two things, you can enable business send SMS messages and secondly, receive SMS messages. An SMS gateway provider is also connected directly to the networks. Added to this is the growing need to deliver mobile sms billing transactions (aka Premium SMS Billing). All from one company.

txtNation have served both solutions for the last several years now and we will continue to build upon the success we have had in this area. txtNation have expanded as an SMS aggregator with more direct connections to mobile network operators (we are contractually connected to mobile operators for delivery of high throughput SMS messaging), introducing new technologies including updating our flagship SMSC gateway and local support where possible.

Over recent months we have noticed even more the level of clients that need to send bursts of SMS messages in a short period of time. Originally txtNation services had been built and deployed on the basis of being a SMS Billing aggregator. That is to say on a Premium SMS basis, meaning one in on out messaging, within a fast period of time.

sms gateway

Speed improvements of our SMS Gateway

However more recently we have improved our throughput to over several thousand SMS per second. This means bigger brands and a better SLA!

What does this mean?

It means no bottlenecks for mobile campaigns and mission critical messages get sent and delivered first time.

It amazes me how many companies claim to be a tier one SMS aggregator with top notch SMS gateway sending abilities and let service providers down time and time again. I know this as we get these companies contact us after being let down from other Bulk SMS providers and so called SMS aggregators.

Please download our brochure on how we match up as an SMS Gateway provider:

http://www.txtnation.com/brochures/Solutions/mBILL/mBILL_How_We_Match_Up.pdf

Author: Michael Whelan

Find out more about txtNation contact us at http://txtnation.com/about/call/. Connect to txtNation, providing the leading SMS Gateway, worldwide.

It seems the one thing that SMS mobile payment and bulk sms aggregators do well is the actual billing or sending of the messages. Well granted this is the model, right? and that’s that then? Well no. Read on.

What I find staggering is still, years on in this industry neither testing or support has evolved to match the service providers needs. I don’t want to write here about why the support at txtNation has gone down a raving success, but tied into this, is what I do want to focus on – testing and debugging.

Why SMS testing?

SMS testing for free (non-premium) or billing at an MO or MT level, is something that service providers need to get better at. At txtNation we have recently released a clear and obvious package structure, put in place for the delivery of real time testing in multiple markets around the world.

txtNation testing has the following immediate advantages:

  • Easy to set up and test (works with existing API integration).
  • Works for premium (billed) and non-premium (free) testing.
  • Massive coverage, worldwide testing available.
  • Simple, easy to use options combining both emulation and real testing.
  • Fast, Real-Time, no waiting for days for a test.

SMS Billing or Bulk SMS has always been reliant on the Service provider themselves to test the receipt and delivery of their service, either that or wait days for a reply from the local aggregator to test or worse still not get a test at all. Why!? Why should a client have to wait or figure this out for themselves. What if they have no local presence in a market they cannot test or even still it’s cost prohibitive. For txtNation this was an opportunity to explore this further and devise a way and mechanism of providing this service to our clients in a simple and effective manner. Cue txtNation testing!

In the last several months alone, txtNation have been busy. We have rolled out our Customer Care program which is going from strength to strength, an updated Affiliate Program offering, an improved our WISIWIG to our client support portal and now a testing solution that we feel will provide clients all they need to deploy their services faster and with far less headaches.

Read more on our support forums:

http://clients.txtnation.com/entries/20171408-testing-options

Author: Michael Whelan