NHS Case Study

Mobile Marketing - NHS

Country: UK

Service Type: Two-way, Non-Premium SMS (Short Code)

Product: mFUSION; Mobile Marketing and Campaigns

Downloadable: Casestudy_NHS.pdf

Objective

Mobile services provider txtNation and the National Health Service have teamed up to provide an SMS service that allows the public to obtain information with sexual health issues. Advice can be sent instantly to any mobile phone from trained NHS experts thanks to the campaign that txtNation have set up.

Course of action

[Service Deployed: Information Messages, Bulk SMS] The mobile user texts ‘NHS’ to a short code and a WAP link will be sent to their mobile phone which has the answers to questions about sex, sexually transmitted infections (STIs), contraception and provides information about where you can get help in your area. The text NHS Mobile Marketing based campaign is completely confidential and because customers can look at it on their mobile phone, the service can be initiated whenever and wherever.

Results

txtNation are providing the services for this campaign which is enabling everyone easy access to the website. Along with the information that will be displayed, the mobile user also has the chance to make an appointment within their local doctor area if necessary. With over one million users, the service has surpsassed all expectations. Accessing the website and using the services provided by txtNation will be charged at the standard network rate.

 

For more information on Mobile Marketing or to contact txtNation about other similar Case Studies, please visit our contact page.

Big Brother Africa Case Study

Big Brother - txtNation

Country: Africa; Nigeria, Ghana

Service Type: Two-way, Premium SMS (Short Code)

Product: txtNation Gateway SMS API Connectivity

Two-Way Premium SMS (Short-Codes)

txtNation powered a number of services for Big Brother, via the txtNation SMS Gateway, including SMS voting for each eviction and SMS / MMS news alerts.

Downloadable: Casestudy_Big_Brother.pdf

Objective

- Time to market, a feature rich platform and a high quality end user experience across all handsets.

- Instantaneous access to revenues through txtNation’s billing gateway and platform.

Course of action

txtNation powered a number of services for Big Brother, including SMS voting for each eviction, SMS / MMS news alerts, text to screen opinions and a number of polls. Each vote was premium rate and a portion of the net revenue generated was donated to charity. txtNation’s long established network of high throughput connections with mobile operators was key to providing a reliable service for such a high volume event. The agreement between Big Brother and txtNation took effect immediately and the mobile offering is being rolled out across the rest of Africa over six – twelve months.

Results

The results were better than expected with overall response rate 4x on previous years. txtNation was critical for Big Brother’s Premium Rate services success.

 

“Participation TV using SMS has been growing rapidly over the last few years. Michael Whelan, MD of txtNation.”

Michael Whelan, MD of txtNation

 

For more information on our SMS Gateway or to contact txtNation about other similar Case Studies, please visit our contact page.

Recorded: Thursday November 8th 3pm GMT (30 mins)
Webcast: HLR Lookup and its uses in Mobile Billing and Messaging.

Rezza Abzadeh, Head of Support discuses how you can use HLR to benefit your business and applications.

 

Discussion:

i) Overview of HLR; Enabling better Billing and Messaging.
ii) The two types of HLR txtNation provide; MNP and RTLU.
iii) Choosing between our API and our Platform – what is available?

 

McDonalds Case Study

Mobile Marketing

Country: UK

Service Type: Two-way, Non-Premium SMS (Short Code)

Product: mFUSION; Mobile Marketing and Campaigns

Downloadable: Casestudy_McDonalds.pdf

Objective

McDonalds wanted to maximise their promotions to outlet customers, focusing on ROI as a measure of success.

Course of action

[Service Deployed: Competitions & Quizzes] All McDonalds stores across the UK had new tray-liners / mats printed and distributed throughout the outlets to win tickets to various nationwide concerts.

Results

The results were better than expected with overall response rate 8x that of conventional methods of promotions to date. The campaign has since been deployed in other markets, powered by txtNation.

 

“The work involved was formidable, especially as this involved constant adjustment. The software which I now use daily is from txtNation. If you wish to set-up and market to your customers via SMS, I would strongly suggest that you look at txtNation.”

James Turner, McDonalds

 

For more information on Mobile Marketing or to contact txtNation about other similar Case Studies, please visit our contact page.

Castrol Oil Case Study

Castrol Oil Logo

Country: UK, Ireland

Service Type: Two-way, Non-Premium SMS (Short Code)

Product: txtNation Gateway SMS API Connectivity

Two-Way SMS

Castrol, in association with a partner, commissioned txtNation to provide their mobile two-way interactive SMS services. Text: OIL to 60999 in both the UK and Ireland markets.

The service is currently advertised across all major petrol stations across the UK and Ireland, encouraging people to check their oil levels.

Promotions

To be uploaded shortly.

 

For more information on this service or to contact txtNation about other similar Case Studies, please visit our contact page.