Payforit. Is it really everything the networks hoped for and more?

A lot of people still remain unconvinced on Payforit in the UK market. Mainly due to one simple and easy to understand reason – conversions!!

As time has moved on since the first PFI UK release, much has changed, the most notiable is the call to action getting better and more streamlined as subseqent Payforit versions have been released over the years – it’s not surprising that so has conversion rate improved!

At txtNation we have seen a rise of up to 15 per cent on conversion rates compared to short codes (when its used on Mobile Sites – Payforit for WAP).

Payforit was in development for several years years lets not forget and I think that now we are at a stage and timeline where there is a clear user interface and single click payment method that will be a success and consumers will learn to trust.

For me where Payforit truly excels is in the fact that it can immediately open up a marketing channel, almost overnight -Payforit’s MSISDN forwarding or pass-through, facilitates increased billing – It’s that simple. The other improvement is in customer care. Payforit has improved pricing transparency at the point of purchase and also when the mobile payment is confirmed.

Payforit for everyone

Direct Operator Billing as its is in some other countries is not currently possible in the UK. What is very clear when working with the telco’s daily – is the ‘back-end’ for PayForIt is Direct Billing using a operator approved, customer friendly and secure, branded ‘front end’.

Payforit from the customers point of view

Good news for the customer. One click payments!? No shortcode need to be remembered any more and the possibility of fraud is therefore greatly reduced. Customers also need not register! Collaboration and a session with their mobile network operator provides all they need to purchase. No entering credit card details. Simple, anonymous purchases!
any more Finally as we all know, consistency counts! Consistent payment pages from step one of the PFI process instil confidence.

Of course, all these things can still be achieved using Premium SMS of course with Web Opt-in (pin) now possible again via several 3rd party approved PIN suppliers in the UK.

The choice for digital service providers in the UK market in terms of ‘mobile operator backed’ billing, is between Premium SMS using an MO opt-in, Web Opt-in (PIN) and Payforit UK.

Find out more about txtNation contact us at Connect to txtNation, providing PayForIt, across all Uk mobile networks.

Author: Michael Whelan

Quality assurances in your Bulk SMS Gateway provider

Over the last few years Bulk SMS has exploded in it’s usage, with more and more companies looking to service their customers in a more efficient and cost effective way.

The usage of SMS as means of information and communication is growing at around 7 to 8% and markets like Africa and the Middle East are surpassing double this figure.

At txtNation, as a mobile aggregator that specialises in Mobile Billing and messaging we have been hard at work developing our Bulk SMS Gateway platform to cater for large volumes of messages at the best quality. This post follows on from the last blog we wrote about one-way SMS – Futures – Bulk SMS Messaging.

At txtNation, our flagship Bulk SMS Gateway is based entirely on the Nokia protocols – meaning high throughput for Bulk SMS with high reliability.

Why Bulk SMS Gateway Quality matters

I base SMS messaging quality on the following and most important points, several of which I will touch on throughout this post.

– Throughput and Speed
– Delivery Reports (DLR’s / SDN’s)
– Price

Some simple and effective questions I recommend you ask your Bulk SMS Gateway provider:

– Ask what relationships the SMS provider has with the networks you are looking to send messages on. As the more layers in the chain, the less likely to be a success (long term!)
– Ask the throughput of the Bulk SMS Gateway.
– Ask for the Service Level.
– Ask the type of payment plan.

Author: Michael Whelan

What we bring to the table

Price of your Bulk SMS Gateway

Our messaging platform ensures that all messages are routed in the most cost efficient way whilst ensuring quality throughout. In collaboration with our mobile operator relations, we we are confident that our solutions deliver at the best price, with the best quality.

Our mobile network connectivity

We have strong, Tier-One relations with mobile operators around the world for our mobile messaging. This has expanded further, on the back of our mobile billing and SMS payment connections over the last several years.

Choosing txtNation as your provider for your Bulk mobile messaging is a choice of hundreds of companies have made, who rely on a bulletproof and reliable Mobile Gateway.