Why is throughput so important for an SMS Gateway.

Being an SMS Gateway provider means two things, you can enable business send SMS messages and secondly, receive SMS messages. An SMS gateway provider is also connected directly to the networks. Added to this is the growing need to deliver mobile sms billing transactions (aka Premium SMS Billing). All from one company.

txtNation have served both solutions for the last several years now and we will continue to build upon the success we have had in this area. txtNation have expanded as an SMS aggregator with more direct connections to mobile network operators (we are contractually connected to mobile operators for delivery of high throughput SMS messaging), introducing new technologies including updating our flagship SMSC gateway and local support where possible.

Over recent months we have noticed even more the level of clients that need to send bursts of SMS messages in a short period of time. Originally txtNation services had been built and deployed on the basis of being a SMS Billing aggregator. That is to say on a Premium SMS basis, meaning one in on out messaging, within a fast period of time.

sms gateway

Speed improvements of our SMS Gateway

However more recently we have improved our throughput to over several thousand SMS per second. This means bigger brands and a better SLA!

What does this mean?

It means no bottlenecks for mobile campaigns and mission critical messages get sent and delivered first time.

It amazes me how many companies claim to be a tier one SMS aggregator with top notch SMS gateway sending abilities and let service providers down time and time again. I know this as we get these companies contact us after being let down from other Bulk SMS providers and so called SMS aggregators.

Please download our brochure on how we match up as an SMS Gateway provider:

http://www.txtnation.com/brochures/Solutions/mBILL/mBILL_How_We_Match_Up.pdf

Author: Michael Whelan

Find out more about txtNation contact us at http://txtnation.com/about/call/. Connect to txtNation, providing the leading SMS Gateway, worldwide.

07. July 2011 · 6 comments · Categories: Regulators

txtNation have been closely involved in and following the trail of when the guidelines for Mobile Payment Applications, otherwise referred to as in-app billing, will be put in practice and how this will be achieved.

I personally understand the need for this to happen sooner rather than later for safely and security on how we implement mobile payments going forward. Following the PCI guidelines they are at this stage a little general to say the least, but I am sure will get more focused as time goes on.

Three important categories have been released and ammeded, one contatining applications on the mobile phone that support PIN validation. Cat 2 covers applications on devices solely dedicated to making billing transactions. The new third category is related to mobile applications used for payments (in-app billing).

The third category for in-app payments is where review will happen in due course.

On important point to note was that the PCI Council stated that all consumer payment options downloaded to mobiles, e.g. mobile wallets, in-app billing, are at this time considered exactly the same as a credit card or ‘physical wallet’ and are not within the Council’s remit right now.

Author: Michael Whelan, Director, txtNation